(CRM) customer relationship management is the process of managing the relationship with existent as well as past potential customers. (CRM) Improve business relationships and profitability as you stay connected to your customer to understand their needs and expectations and provide them with the right solution. The aim is to retain the present customer for a long time and increasing their spending by delivering great customer support. (CRM) customer relationship management influences and intensifies the customer base of an organization which in turn improves marketing function and execution. (CRM) customer relationship management is a centralized collection of data providing an atomistic real-time vision of customer information. A (CRM) customer relationship management system is extensive and significant and can be implemented for small businesses, as well as large enterprises.