Customer Relationship Management.

(CRM) customer relationship management is the process of managing the relationship with existent as well as past potential customers. (CRM) Improve business relationships and profitability as you stay connected to your customer to understand their needs and expectations and provide them with the right solution. The aim is to retain the present customer for a long time and increasing their spending by delivering great customer support. (CRM) customer relationship management influences and intensifies the customer base of an organization which in turn improves marketing function and execution. (CRM) customer relationship management is a centralized collection of data providing an atomistic real-time vision of customer information. A (CRM) customer relationship management system is extensive and significant and can be implemented for small businesses, as well as large enterprises.

In a sales job there are a lot of queries from the customers and sometimes the data might get lost gets as it is stored in handwritten notes, laptops, or inside the heads of your salespeople. Sometimes customers contact through mails, telephone, and various social media asking questions related to delivery, complaints, and tracking of orders leading to an unsatisfactory response to your customer.

A good (CRM) customer relationship management depends on few factors like scope of customization, scalability, streamlining business processes. Any company that wants to maintain healthy relations with their customer can use (CRM) customer relationship management, e.g. software company, a recruiting firm, a jeweler, a landscaping service, or a realtor

Advantages of using Customer relation management

Helps to discover new customers- New customers are an indication of future growth prospects and (CRM) helps to identify a potential customer. A leading business organization using (CRM) customer relationship management has a greater chance of an increase of existing customers versus new prospects each week.

CRM helps the sales team to close deals faster and increase inquiry which in turn leads to purchases once responded promptly.

CRM helps businesses identify trends and insights about their customers through reporting and visualization features.
(CRM) makes call centers more efficient as It reduces the overall operational costs by cutting down on training expenses and the average call handling time.

(CRM) proves very crucial for the Hotel Industry as it is very it is important to know your guest and customers like and dislike. So with proper customer service management, the duration of the stay is increased and attracts more customers which in turn will boost profit.

Customer relationship management systems can be easily customized to meet the specific needs of any business big or small, startups, real estate, healthcare, insurance, legal, media, restaurants, travel, banking, tax, freelancers, and non-profits, and many more.

Thus (CRM) customer relationship management systems keep your team on task and in sync, facilitating more effective use of time and eliminating many of the nuisance tasks that take up time like searching for lost communication between the customer and the sales team who was in contact required to close a deal.